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Alley
Alley is a cozy neighborhood coffee shop that serves heavenly coffee and tasty croissants.
The brand is represented by a minimalist script logo and a combination of blue, black and white color palette, which exudes sophistication and modernity.
The packaging and advertising is illustration based and a cloud is representing the heavenly coffee smell and lightness of the food that is served by the café.
The aim was to create a visual identity that reflects the personality and values of the brand and strive to convey an inviting and friendly atmosphere through the use of playful and approachable illustrations, colors, and typography.
Client /
Personal Project
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